Find A New Bike Today!

Find your flow on technical trails. With adjustable geometry, the option to change rear wheel size, and a new 140mm Maestro rear suspension setup, this versatile trail bike steamrolls singletrack with confidence and control. pdated suspension A new Maestro rear suspension system gives trail riders 140mm of rear travel. The trunnion mount shock and Advanced Forged Composite rocker arm combine for a longer stroke that has a smooth, active feel, plus greater stiffness in the chassis for precision control. The rear suspension is paired with a 150mm travel fork, providing superior confidence and control on technical singletrack. Adjustable trail geometry A three-position Maestro flip chip lets riders dial in frame geometry for their riding style and terrain. The high setting adds more ground clearance, a good option for tight, technical terrain. In the low setting, the head tube gets slacker and the bottom bracket drops, ideal for confident handling at higher speeds. The middle position is neutral. In addition, a new headset flip chip adjusts reach so that riders can easily achieve their preferred positioning. Rear wheel options All models come with 29-inch front and rear wheels, but the flip chip lets you opt for a mixed wheel setup including a 27.5 rear. The stock 29-inch rear wheel optimizes stability and roll-over capabilities, while a 27.5 delivers a more agile, snappier feel and more saddle-to-tire clearance in the rear. Some riders favor this “mullet” setup for riding steep, technical terrain.

Fast Gravel Is Fun Gravel. Lightweight efficiency Advanced composite frame and Advanced SL composite fork save a combined 200g compared to previous generation. Updated geometry includes a lower bottom bracket, longer reach, and steeper head tube angle for improved acceleration and climbing. Tuned compliance A lowered seat stay junction with smaller diameter tubes absorbs road shocks and vibrations. The Contact SLR D-Fuse carbon handlebar and D-Fuse Seatpost work as a system to optimize compliance without sacrificing stiffness while cornering, sprinting Adaptable to the terrain A flip chip on the rear dropout adjusts the wheelbase short for quicker handling, or long for improved stability at speed. The long setting also allows for larger diameter tires up to 53mm. You can choose the included D-Fuse Seatpost for maximum compliance

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets. It's right for you if... You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame. - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra Commute helmet with MIPS and arrive fashionably safe.